Bizfinity™ Announces eAccounting Affiliate Program
To Help Accountants Build Their Businesses

Financial Professionals Can Build their Practice with Bizfinity's E-Commerce Platform
and Expert Industry Advisor, Jack Fox, Bestselling Author of
“Building a Profitable Online Accounting Practice”

CUPERTINO, Calif. – May 14, 2001 – Bizfinity, Inc., an Application Service Provider (ASP) of fully-hosted, Web-based e-commerce solutions for small businesses, today announced its eAccounting Affiliate Program designed for independent CPAs, small accounting firms, tax preparation consultants and other financial professionals looking to optimize the power of the Internet in building their practice, growing revenues and adding clients. The eAccounting Affiliate Program is available online at www.bizfinity.com/go/accountant.

“Small business owners often turn to their accountant or other financial consultant for advice on many aspects of managing their business, including whether to establish an Internet presence,” said Ronald Brown, CEO of Bizfinity. “The eAccounting Affiliate program allows financial professionals to quickly learn how to optimize the Internet to build their business through Bizfinity’s platform which offers ‘Accounting-Plus,’ essentially a full-fledged accounting package along with e-commerce capabilities. Why is this important? If their client’s business grows, so does theirs.”

“ A Web-based system buys time and convenience for end-users and their accountants,” said David Brown, Manager of the eAccounting Affiliate program. “Companies with multiple locations or mobile professionals have instant remote access into a powerful central system. An accountant using Bizfinity can work on client records from anywhere – our experience shows that means big savings in time and hassle.”

Financial professionals taking advantage of this new program will receive at no charge Bizfinity’s Accounting Manager module and Bizfinity partner Jack Fox’s recently published book, “Building a Profitable Online Accounting Practice.” Bizfinity’s Accounting Manager is a module of Bizfinity’s industry-leading Business Synchronization Platform for small business e-business, offering unrivaled completeness, sophistication and affordability. In addition, eAccounting customers will have access to a valuable package of discounts, resources and consulting services including:

Training, resources and qualified company referrals for building an online business
Information-rich e-mail newsletters and notifications
Priority opportunity for direct, hands-on consultation with Jack Fox, MBA
Discount on other Bizfinity product modules
Discount on membership in The Accounting Guild
Discount on admission to all eAccounting Practice Building Seminars

The first of these intensive Practice Building Seminars is slated for July 22 – 24 in Las Vegas during which Fox will address the implications of the Internet for accounting, the market opportunity for small to medium sized accounting firms, how to evolve into an e-business and off-line subjects such as business plan development, structuring a practice and profitability. Participants will also learn how to maximize the Bizfinity Accounting Manager module and overall platform to best serve their practice.

“ There’s a significant need for Bizfinity’s new eAccounting Affiliate Program among the thousands of accountants who struggle each day to meet their clients’ needs and build a successful practice,” said Fox. “Now, these accountants can access useful information to run their businesses online, as well as receive personal coaching on best practices at our seminars.”

About Bizfinity, Inc.
Bizfinity, Inc., is an Application Service Provider (ASP) that provides a Business Synchronization Platform for small and growing businesses. Bizfinity’s built-for-the-Web e-business suite was designed by a core team who introduced integrated business and financial applications for small business in the early 1990s, and leverages extensive experience with small business in the US and internationally. Based in Cupertino, California, Bizfinity’s hosted suite of applications enables businesses to create and manage a Web store seamlessly linked with online Auctions tied to a Workflow Manager providing online and offline inquiry and order management, inventory control, customer management and accounting. The platform’s security and encryption systems have been stringently tested by Bizfinity partner Citibank.

Bizfinity, awarded the Gold E-Commerce Award in Home Office Computing's 2000 annual survey, leverages the Internet’s 24/7/365 accessibility to manage a company’s back office automatically, in real time, from anywhere in the world. Bizfinity sells its services directly and through partnerships with companies such as InfoSpace and Intershop. Bizfinity’s venture investors include New Enterprise Associates (NEA), Dali Hook Partners, Labrador Ventures and Angel Investors.

About Jack Fox and The Accounting Guild
Jack Fox, MBA is the founder and executive director of The Accounting Guild and the author of six accounting and business books in addition to “Building a Profitable Online Accounting Practice. The Accounting Guild is a unique, Internet-based, dues-supported membership organization assisting accounting and consulting professionals in establishing and developing Internet-driven practices. The Guild networks practitioners in a strategic alliance with other professionals, integrators, application software providers, and accounting solution providers. For more information, visit www.accountingguild.com.

# # #